You might have heard about optimizing a website or a blog for search engines so that they give you quality traffic for relevant keywords. Often referred as Search Engine Optimization or SEO, this is a very demanding process for any web-entity today. The importance of search engines and their role in promoting your brand cannot be denied.
But just like you optimize your website or blog which consists of some code, it is also very necessary to optimize the images on your site. Whether you use specific images, say like logo(s) of your products or use generic images to denote your operational industry, all of them need optimization.
Why do Images need SEO?For various reasons, like:
- Search engine crawlers cannot understand anything other than text, so it is important to tell them what an image denotes by using an ALT tag.
- When the crawlers see the ALT tag, they are better able to derive intelligence from the content of your site, giving you a better chance to achieve higher rankings.
- Many times people use the image search to find images, and with proper optimization of your images, you stand a good chance to appear in the image search results.
- Decreases the Code to Content ratio and guarantees a good standing for relevant keywords.
Actually, its very simple. With a little knowledge of HTML, you can easily optimize the images of your site. Place this inside the image tag:
<img src=”image.gif” alt=”The text that you wish to use” />
You can add relevant image location and text in the alt field so that the text is assigned to that image. This will tell the search engines what that image refers to.
If you are using Wordpress for your site/blog, SEO Friendly Images Plugin may prove to be very helpful.
Once you have optimized all the images of your site, bookmark them using the relevant social bookmarking site(s). Its not necessary to bookmark your images in each and every bookmarking site. Its better to use only such bookmarking sites which are relevant to your images or which comprises of many people in your network/group. This will surely help as your site will keep getting consistent traffic and other people will tag your images, providing more visibility and that extra push towards higher rankings.
Source ::
by Sameer
http://www.provenseo.com/2009/07/when-does-google-ban-penalize-or-sandbox-a-website/
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