Chris Brogan recently announced that he had taken down the Rockstars page from his blog. The Rockstars page had a collection of websites/blogs that were submitted by Chris’s readers. Chris explains,
The intent was to have a big huge page of links featuring all of you, because I truly believe the blog is about you and our interactions together. The thing is, it’s just a lot of work to manage, and I don’t see hardly ANY clicks to it any month. No one really looks in there for anything.
His intention to highlight the people belonging to his community did catch fire when he had announced the Rockstars campaign. It was a nice inbound marketing campaign wherein people were asked (not forced) to add the Rockstar badges to their blogs after their inclusion. The badges were attractive and easy to use. It was a kind of link exchange strategy to gather inbound links. But it somehow failed.
I am thinking of writing a post about failed inbound marketing campaigns. Please share examples of such campaigns, if you know them.
Source ::
by Sameer
http://www.provenseo.com/2009/07/when-does-google-ban-penalize-or-sandbox-a-website/
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